Al-Qalam 
[ADVERTORIAL] From a product (Magi Masala) developed in Durban by Khatija Mall in 1980, Gorima’s has grown into a proudly South African success story with 29 retail stores nationwide — 25 in KwaZulu-Natal and 4 in Gauteng.
For over four decades, Gorima’s has been more than just a retailer. “We are creators, innovators, and community builders. Our shelves are lined with fresh, high-quality, and affordable food ingredients sourced from across the globe – and from our own backyard. From authentic spices and herbs to wholesome snacks, teas, and speciality savouries, we bring a world of flavour to every customer who walks through our doors, says company CEO, Arshad Moola.
What sets Gorima’s apart is its commitment to local production. They proudly manufacture most of their products and partner with over 60 home industries, creating sustainable opportunities for small businesses and artisans.
“Our Snack ‘n Go(rima’s) counters have become a customer favourite, serving freshly prepared savouries — including our famous samoosas — and aromatic speciality Chais, offering a taste of tradition with every bite.
“Our MRS M Foundation is a cornerstone of our social responsibility, providing daily essentials, creating jobs, and uplifting communities,” Arshad adds.
With over 420 employees, Gorima’s continues to grow while staying true to its founding values:
- Customer Service – Exceptional knowledge, quick service, and genuine care.
- Honesty & Integrity – Fair, transparent, and respectful relationships with all stakeholders.
- Innovation – Thinking without limits and setting trends in our industry.
- Passion – A love for food, people, and community.
- Social Upliftment – Driving job creation and business development.
“We are food people in business, not business people selling food. With a proud heritage, a strong sense of purpose, and a passion for innovation, Gorima’s is not just a store — we are a part of South Africa’s cultural and culinary fabric,” Arshad emphasises.
Gorimas is currently running a competition. Details are as follows: The competition will run from 8 December 2025 until 23 January 2026.
To qualify for entry, customers will be required to:
– Spend R200 or more in-store
– Purchase one or more Patels products
– Swipe their MyRewards card, and they will be entered automatically into the competition
